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Floor Coverings International Convention 2018 Recap

Jan 30, 2018 by Cheryl Spriggs

It's the beginning of the year and convention season is in full swing. Every year, our team travels around North America to represent Service Direct as a preferred marketing partner. This January, I was able to take part in the Floor Coverings International 2018 Convention in Cancun, Mexico to meet up with current, and potential new, franchise clients.


Who is Floor Coverings International?

Floor Coverings International is a leading in-home design floor coverings business in North America. They offer free in-home estimates for professional flooring needs. They are equipped to have ready-to-order material within their mobile showrooms and conveniently plan around their customers’ schedules. What sets apart Floor Coverings International is their dedication to finding perfect flooring solutions by inspiring their customers with flooring design and knowledge to fit their needs.

What is The Purpose of This Annual Convention?

Franchise owners, design associates, office managers, and other Floor Coverings International team members get a chance to travel to an off-site destination to be engaged with training and development to grow their business. Trainings which cover everything from leadership development to sales tactics, to managing their marketing, all happen in a jam-packed three day week. Vendors such as suppliers and marketing companies like us are also invited and have chances to give presentations and participate in the vendor trade show on-site as well.

Why We Feel This Convention Is Important.

Service Direct has been a marketing partner with Floor Coverings International since 2010 and has participated in the annual Floor Coverings International convention since 2011. The opportunity to travel to this convention and spend time with our clients and partners at Floor Coverings International is so valuable. As a Client Operations Specialist, I truly feel more connected with our clients to get the experience to speak with them one on one, not only just about their account with us but to see how much they care about their business and to see them succeed and be recognized from the company. The energy at this convention is inspiring; everyone is ready to bring their A game and to improve year after year.

What Were Some Memorable Moments This Year?

Our VP of Client Operations, Brittany, was invited to speak during an Office Manager Marketing presentation alongside other marketing partners on the last day of the convention about how to make the most out of our service. At the end of one of the sessions, one of our active Floor Coverings International clients was giving Brittany feedback about how I helped him with his account. He had no idea I was actually in the room too, and when I waved and smiled back to say hello, it was just so uplifting to hear and meet the person that I positively impacted his experience with Service Direct to help him grow his business. (If you’re reading Len - thanks for the high five!)


After seeing all of the hard work each individual puts into being at the annual convention and how that translates to their day to day, it has given me even more motivation to help our Floor Coverings International clients grow and get the most out of their experience with Service Direct. I look forward to getting to know more of our Floor Coverings International clients and helping them achieve their goals of getting new life long happy customers. Thank you to the amazing organizers of the Floor Coverings International 2018 Annual Convention, we look forward to seeing you all next year again!

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