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Service Direct: Our Mission, Vision, and Values

Jan 24, 2018 by Raquel Phillips & Rachel Ramsey
"While we started out working primarily with home service contractors, over the years our client base has grown to include a more extensive range of clients, including accountants, lawyers, dentists, and other professional services. Our product has proven effective for a wide variety of local service providers who rely on incoming customer phone calls to grow their business. As we have grown, having a brand that speaks to all of our clients – both current and potential – became a priority, and Service Direct allows us to do that."

-Brian Abernethy

We recently went through the process of defining our brand, mission, vision, and values, and we are excited to share these with everyone.

Our Purpose

We believe in good business for local services. We believe in doing good marketing, for good businesses, that help people do good things.We believe in building the local services economy by helping local businesses grow and thrive.

Our Vision

We want to improve the way service providers and consumers find each other, how they communicate, and ultimately, how they do business. We want to bring trust back into the process by facilitating high quality interactions between our clients and the people who need their service.

Our Mission

Our success relies on the success of our clients. Whether our client is a small local business or a large franchise, we understand that being visible online is key to success. We want to help our clients be found, by the right people and at the right time.

"I love working for Service Direct because you are not just an employee, you’re a part of a family. We’re always working together as a team to improve and develop ourselves as well as our product."

-Cheryl Spriggs

Our Values

We are passionate about helping businesses grow. Our passion is our purpose. We learn and innovate from problems that happen. We are a fast-paced, innovative company. We embrace change whenever change happens. It is in our best interest to think first of our clients. We are empathetic to each business that we work with and we do our best to understand what challenges our clients are going through. We believe in conducting honest, open communication between our teams and our clients. We hope to create a honest and communicative marketing partnership with our clients through integrity, mutual respect, and kindness.

What We Do & How We Do It

As experts in online advertising, we help local service providers by combining our experience, resources and expertise to deploy custom advertising campaigns that are optimized at every step to deliver exclusive leads. 

By generating exclusive sales-ready inbound leads for local service providers, we are able to offer a performance-based lead generation program that leverages online advertising, custom content and call tracking technology. All while making sure our clients are visible to new potential customers through customized websites and targeted local paid search advertising campaigns.

  • Our Expertise. We have a deep understanding of search intent, and knowing when and where people are looking for a local service.

  • Our Approach. We put our money where our mouth is by having clients only pay for leads that qualify as potential customers.

  • Our Technology. Our proprietary technology helps us efficiently and effectively generate advertising campaigns at scale, while providing our clients with access to custom content and call intelligence that helps them understand and optimize their business.

We are Google Premier and Bing Professional Partners, so we know how to put our clients in front of the right audiences, at the right time. Our optimization team designs the ads through Google AdWords, Yahoo, Bing, and other search affiliate networks. Once the websites are created according to our client’s services provided, they are launched and ready to start receiving leads!

Our Culture

We are comprised of 20 part-time and full-time employees from our client content and optimization team, to our market research team, to our development team, to our sales team, to our client operations team, and to our lead review team. Every day we work together by communicating across teams to help our clients be found online.

"Our relaxed office culture at Service Direct allows for time to be creative, innovative, and cultivate relationships. Everyone brings ideas to the table and helps move the company forward. I love knowing my ideas and actions have a direct impact on the future of our product."

-Brittany Naylor


We value each new relationship, whether a professional partnership or new friendship. Now that you've gotten to know us, how about we get to know you? Follow us and join our conversation on Facebook and Instagram!

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